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WHAT NOT TO DO WHILE PLANNING DIGITAL MARKETING CAMPAIGN

 

With rapid advancement and dynamic changes in technology, it is definitely hard to keep up the pace in market with the same old budget. Well this realization is not held awaited for long as a report on...

By: Kausar | Update: 2019-03-05 17:04:04

WHAT NOT TO DO WHILE PLANNING DIGITAL MARKETING CAMPAIGN

 

With rapid advancement and dynamic changes in technology, it is definitely hard to keep up the pace in market with the same old budget. Well this realization is not held awaited for long as a report on Marketing Budget 2015 revealed that 77% marketers are of view that they intend to increase their budgets in 2015. This shows a significant increase of 8% since last year.

 

Major digital marketing strategies comprises of visual marketing, mobile marketing, and online marketing tactics of various kinds. However it may become confusing and overwhelming at the same time as to which technique to inculcate in your company’s marketing strategies.

 

It is equally important to focus on what not to do in digital marketing along with what to do. List of don’ts below would help you clear the vagueness about which strategy are you missing to take into account:

1. Skipping Mobile Marketing: It’s no longer a phase of asking if mobile marketing is important or not, we know it well that it is important, infact it is very important. A statistics shows that smartphones and tablets are the most popular device to search on internet. 80% internet users own smartphones and 47% own tablets. Thus, if you were thinking to skip this platform then you must mark it as priority. The first step for this is to build a mobile-friendly website. Experience shopping on mobile yourself to have a complete understanding of what you need to do.

2. Excess of Social Media: It is understandable that for building a presence in digital space it is critically important to be on social media platforms but it is impossible to expect presence on all the social networks. The correct way is to pick 2 or 3 top platforms and start building your brand awareness and engagement with prospects on those chosen sites. For smart choice you need to deeply understand your target audience and on which social sites they are most active on, then undertake social media marketing.

3. Information Overload: Digital marketing space is so vast that anyone can easily become lost in pool of information. Don’t let you target audience feel the same when it comes to searching about your brand. Disperse the information on few selected sources and share only what is necessary for building a successful business.

4. Loosing pace with SEO changes: The rules and regulations of Search Engine Optimization keeps on changing frequently thus it is very essential to stay updated with these changes and reframing your websites and other activities accordingly.

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